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Microsoft to reportedly enter game streaming market later this year

The company would be competing with Google's Stadia platform

Raymond Bakker
by
Raymond Bakker
Thursday, March 21, 2019 | 18:32 GMT
2 min.

Microsoft to reportedly enter game streaming market later this year

Thursday, March 21, 2019 | 18:32 GMT
Raymond Bakker
by
Raymond Bakker


Microsoft is reportedly also entering the game streaming market later this year. An e-mail shared on social media suggests this may be the case.

According to the e-mail, the company views Google's recent Stadia announcement as validation of the path it embarked on two years ago.

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"Their announcement is validation of the path we embarked on two years ago," CEO Phil Spencer noted. Spencer further added that the company will "go big" in a couple of months at E3 2019.

It is still unclear what Microsoft will reveal in order to compete with Google Stadia, but it knows that "it's all about execution".

Email

We just wrapped up watching the Google announcement of Stadia as team here at GDC. Their announcement is validation of the path we embarked on two years ago..

Today we saw a big tech competitor enter the gaming market, and frame the necessary ingredients for success as Content, Community and Cloud. There were no big surprises in their announcement although I was impressed by their leveraging of YouTube, the use of Google Assistant and the new WiFi controller.

But I want get back to us, there has been really good work to get us to the position where we are poised to compete for 2 billion gamers across the planet. Google went big today and we have a couple of months until E3 when we will go big.

We have to stay agile and continue to build with our customer at the center. We have the content, community, cloud team and strategy, and as I’ve been saying for a while, it’s all about execution. This is even more true today.

Energizing times.

Phil

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About the author

Raymond Bakker
Raymond Bakker
Editor and journalist at ZeroLives. He covers the latest video games news from indie to virtual reality and has been actively involved in the video games industry since the early 2000s.
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