More and more major publishers push their own digital stores and DRM launchers, despite it not being in the best interest of their consumers. Instead of releasing their titles through established channels, they would much rather have their consumers jump through hoops. Why is this still a thing?
You discovered a great game either by reading a news article or by watching one of its trailers and thought: "Well, that goes on my wish list", only to figure out moments later that it won't be available on your preferred digital store or that it contains an extra third-party DRM launcher. For PC gamers, this happens all the time.