HTC opens development studio Vive Studios to produce virtual reality content
Friday 9 December 2016 - 10:00 GMT
HTC has announced that it has launched a development studio called Vive Studios. The new studio will function as the company's internal development and publishing initiative for virtual reality content.
In the recent announcement the company notes that Vive Studios will bring to market VR content created by HTC's internal studios as well as through publishing partnerships with external developers.
Vive Studios will use a publishing model similar to console games, where the label will produce first-party content through internal developers, such as 2 Bears, as well as partner with external developers.
For external developers, Vive Studios is now a partner they can turn to for development funding as well as publishing and marketing support on VR content.
The press release also states that Vive Studios is actively creating content across "key categories" for VR including games, education, cinematic, design, social, real-estate and sports, as well as tools and applications that can "revolutionize" areas such as media, retail, healthcare, and location-based entertainment centers and arcades.