Valve has announced that it will force game developers to only upload ingame screenshots on its Steam Store in the near future. The new regulations prevent game developers from uploading images that do not reflect actual gameplay.

With the new change Valve hopes to make the game product listings on its Steam distribution service more accurate by preventing game developers from uploading artwork assets, Computer-generated Imagery or screenshots that depict features that are not actually included in the game.

The change comes after many Steam users have complained about various game developers who are falsely advertising their games by depicting gameplay mechanics that are not actually available in the real product.

Steam has started sending out e-mails to game developers to notify them of the new regulations. The e-mail states that Valve "[hasn't] been super crisp on guidelines for screenshots in the past, so we'd like to take this opportunity to clarify some rules in this space.".

"When the 'screenshot' section of a store page is used for images other than screenshots that depict the game, it can make it harder for customers to understand what the product is that they are looking at. Additionally, we're going to start showing game screenshots in more places as described above, and these images need to be able to represent the game."

With the new change gamers hope that Steam will ban games that use marketing schemes similar to the one used by Hello Games to advertise No Man's Sky. On the game's Steam listing various trailers and screenshots are visible that showcase features that are not available in the retail product.

"We ask that any images you upload to the 'screenshot' section of your store page should be screenshots that show your game. This means avoiding using concept art, pre-rendered cinematic stills, or images that contain awards, marketing copy, or written product descriptions. Please show customers what your game is actually like to play."